Hi! My name is

Kinga Asbóth

I'm an entrepreneurial and strategic Product Leader with over 7 years of experience in product management in Europe and the US. I have an additional 3 years working as a therapist and co-founding my own company. I have robust experience working in the music industry, marketplaces, and SaaS companies. My background in psychology equips me with an analytical mindset that empowers me to identify real user needs and solve complex business problems successfully.

I am a collaborative leader with strong empathy skills. I strive to create motivated and engaged teams with opinionated and informed individuals.

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Spotify, Senior Product Manager, Nov 2019 — Apr 2024

I have led several cross-functional teams to successfully launch innovative products on Spotify, resulting in significant growth in monthly active users (MAUs) and annual recurring revenue (ARR). In doing so, I have improved user experience and optimized operational efficiency. I have formulated and executed product strategies to achieve the goals outlined in our roadmaps, OKRs, and KPIs. I have also successfully guided multiple go-to-market (GTM) launches and led cross-functional agile development teams through the entire development lifecycle. I mentored and coached multiple product managers, helping them identify and achieve their career goals.

Speaker Experience

Product School, 2x Featured Speaker

How to Use Your Background to Be a Better PM
Methods to Understand Users Regardless of a Budget

Impraise, Product Manager, May 2017 — Nov 2019

Impraise is a SaaS startup that graduated from Y Combinator (acquired by BetterUp in 2021). I led a team of seven engineers and two product designers. I oversaw experimentation, user research, prototype testing, and design sprints and delivered several successful products to market. I also led initiatives to find product-market fit.

Customer Success Manager, Jun 2016 — May 2017

I developed and implemented cultural change strategies for SMB accounts, resulting in a measurable shift in feedback culture, increased customer satisfaction, and reduced customer churn.

Psychologist, Jun 2015 — Jun 2018

I established and expanded a therapy practice, honing skills in conducting one-on-one interviews, cultivating rapport, delving into underlying causes, comprehending behavioral patterns, and developing deep analytical thinking.

Co-founder, Ötvenperc, Mar 2014 — Sept 2016

As a co-founder of a service organization focused on accessible therapy services for adults, adolescents, schools, and organizations, I acquired leadership, marketing, networking, and influence proficiency. This helped me develop a self-starter mindset and an agile, resourceful approach to work.

PASSIONATE

Values & Superpowers

My passion is the driving force behind my work, and the compass that points me towards new horizons that align with my values. The passion I bring to my work daily makes me a great leader and helps me motivate others to work with me in building great products and solving meaningful problems.

I possess a spidey sense to detect BS and distinguish between what is genuine and what is not. This skill helps me analyze and understand deeply rooted causes and to have honest and sincere conversations. I appreciate it when I am challenged with valid arguments. Bring it on!

SINCERE

My creativity has enabled me to discover unique approaches to complex issues throughout my career. It has assisted me in adapting and innovating when working with limited resources. This skill is essential in connecting with others and creating superior products and shared experiences.

CREATIVE

EMPATHIC

Empathy is paying attention and understanding through feeling. From my experience as a therapist, empathy comes naturally to me. It helps me engage with and analyze the problems individuals face every day. This helps me create better products and makes me a better human, too.

I am...

Domain Expertise

I spent almost four and a half years working at Spotify, where I led various projects in the label, creator, consumer, and content domains. During this time, I gained valuable knowledge about the music industry, creator economy, and content ingestion. I learned how to engage and collaborate with external and internal stakeholders, balance the needs of a highly complex marketplace, and drive successful outcomes for all parties involved. My expertise in these areas could be useful for media and content companies and organizations who are working towards fostering a more equitable creator economy and providing a better environment for artists.

I am an experienced Product Manager with expertise in managing products from the start of their lifecycle to the end and beyond. I have worked in various industries and excel as a generalist PM. I am skilled in overseeing multiple product launches and go-to-market strategies in SaaS, B2B, B2B2C, B2C, subscription-based businesses, and several other business types. I am also skilled in driving market expansions and growth initiatives. My strength lies in deeply understanding customer needs, converting them into actionable insights, and collaborating smoothly with cross-functional teams to deliver innovative solutions. My approach revolves around strategic thinking, adaptability, and providing value to customers. I am experienced in balancing short-term goals with long-term vision and using data-driven decision-making to prioritize and drive product success to achieve sustainable growth.

PRODUCT MANAGEMENT

My background in psychology has equipped me with a deep understanding of human behavior, emotions, and motivations. This enables me to grasp users' needs and pain points better, leading to more user-centric product development. My skills as a therapist have also sharpened my ability to communicate effectively by actively listening to stakeholders and team members, facilitating productive discussions, and clearly conveying ideas. Additionally, my experience in conducting qualitative and quantitative research helps me gather user insights to identify the right opportunities and investments.

I believe that mature, independent, and responsible teams and empowered and supported product managers are crucial in creating good products. This is my philosophy, whether I am leading cross-functional teams in delivering products or mentoring and coaching individuals to become highly effective and accomplished product managers. As a trained therapist, I am skilled in managing complex interpersonal relationships, unlocking individuals' true potential, and supporting them in achieving their goals. My approach involves facilitating mutual respect and empathy, building trust and psychological safety, and empowering individuals to innovate and take risks.

PSYCHOLOGY

MUSIC INDUSTRY & CREATOR ECONOMY

LEADERSHIP AND PEOPLE GROWTH

"Kinga is the most strategic, product-focused PM I’ve ever had the pleasure of working with. She can seamlessly slide between thinking about the big picture and the practical details that will bring it to life. Her curiosity about her stakeholders and their problems goes deep.

(...)

Not only is she an incredible business partner, but she was also a perfect partner to engineering. She can communicate a clear and multi-faceted vision that stems from a central and consistent strategy, and still give engineers the autonomy to figure out how to implement it in the way that makes the most sense for the ecosystem and technology at hand.

(...)

Her intuition went deep because she took the time to understand the problems our business faced and the people involved."

Testimonials

Sarah Salenger, Engineering Manager, Spotify, 2023

"She was an excellent mentor to me during (multiple) times of stress and I was impressed on many occasions by her ability to understand and synthesise complex technical information quickly and correctly. She was one of the key drivers behind defining the multi year vision and strategy for said project. And without her calm and commanding presence bringing in the extra perspectives for key internal and external stakeholders, it would not have been anywhere near as impactful. These are just a few of the many many things that I could write.

She is a true leader, in the sense that she doesn't crave it rather leads by example, and I learned so much from working with her. Kinga is a brilliant Product person, and an excellent human being as well. Any company would be very lucky to work with her."

Stuart Hinkley, Product Manager, Spotify, 2024